Google Ads = Consistent Sales
Google Ads often gets a bad rap, usually because of misconceptions. Some businesses view it as too expensive, overly competitive, or simply confusing to navigate. But with the right setup and strategy, it can actually be one of the most cost-effective ways to drive high-intent traffic to your website.
Many businesses are finding Meta Ads frustrating right now—results can be inconsistent, with low CPAs one week and no sales the next. That kind of volatility can be disheartening.
In contrast, Google Ads often delivers a more steady and reliable stream of leads and sales, making it a valuable channel for long-term growth.
How Google Ads work
Google Ads are triggered by search intent and your search or shopping ads appear when someone types in relevant keywords. If your product or service has strong search volume, you can drive consistent traffic, leads, or sales from people actively looking for what you offer.
By consistently running Google Ads, you ensure your business continues to show up in those valuable moments, helping to drive steady conversions.
Don’t stress the cost per clicks – focus on the ROAS or CPA
Back when Google Ads was more manual, advertisers often found themselves in bidding wars constantly increasing their keyword bids to out-rank competitors. This contributed to the perception that Google Ads was an expensive and competitive platform, especially for smaller businesses.
Today, with automation and smart bidding strategies, that kind of aggressive manual bidding is far less common. While certain high-demand keywords still come at a premium, the focus has shifted away from just the cost-per-click. Instead, success is measured by cost per acquisition (CPA) or return on ad spend (ROAS) giving a clearer picture of whether your ads are truly profitable, not just how much they cost.
There’s room for all types of advertisers on Google don’t be put off if ‘the big guys’ are advertising in your space. If you have a strong product or offer and a website that converts well, Google Ads can deliver real results.
Are Google Ads expensive? Let’s look at some results
These examples show how results can vary based on business type, campaign strategy, and goals, yet all demonstrate how Google Ads can be a cost-effective way to drive leads or sales when set up and managed correctly.
Once your campaigns show consistent costs and returns, you’ve got a solid foundation to scale and grow with confidence.
All below results are from May 2025
Client A – Trade based
$19 CPA | Average of 19-25 leads per month
Leads generated through Search campaign with local targeting.
Client B – E-commerce Gifting
$5.78 ROAS | $13.39 CPA | 242 conversions/month
High-performing PMax campaign targeting gifting occasion
Client C – E-commerce Men’s Fashion
$25 CPA | $12.63 ROAS | 37 purchases
Strong product-market fit with Search & Performance Max campaigns
Client D – Lawyers
$13.92 CPA | 47 leads
Leads generated through Search campaigns with local targeting.
Client E – E-commerce Craft Store
$6.83 ROAS | 42 sales | Low spend $546
High-performing PMax campaign targeting all products
Google Ads can work well even on a small budget, an additional 19 leads per month for an average spend of $400 for a tradie could mean thousands of dollars’ worth of work.
Consistent e-commerce sales are gold, also knowing that every $1 put into Google Ads will return you from $5 - $25 return is an excellent result for any type of advertising.
Should you give Google Ads a go?
If there’s strong search demand for your product or service, Google Ads is well worth a try.
You can start small with a modest budget and set up your own simple campaigns. Check out my other article on what mistakes to avoid when running Google Ads.
Then, as your spend grows and managing it in-house becomes more challenging, consider outsourcing to a specialist to help scale your results effectively.
